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Why Busy Professionals Are Switching to High-Protein Ready Meals

How convenience, nutrition and plant-based innovation are reshaping everyday eating in the UK.

Healthy Eating Is Evolving for the Modern Workday

UK professionals aged 28–45 face packed schedules, long commutes, and demanding jobs — leaving very little time for cooking. In fact, 60% of UK consumers have less than 30 minutes to prepare dinner

PLENTY’Z

This simple statistic explains why healthy ready meals UK wide are booming: people want nutritious meals that fit their real lives, not idealised versions of them. Ready meals are no longer a last resort — they are becoming one of the best meals for busy professionals who need speed, balance and convenience.

And increasingly, these meals are high-protein, clean-label and plant-powered.

Why High-Protein Ready Meals Fit Today’s Lifestyle

Professionals want food that supports energy, focus and performance — both at the office and in their active routines. Many run, lift, cycle, or join weekly classes, often during lunch breaks. This is why high-protein ready meals have become such an attractive option: they fuel the day, aid recovery, and eliminate the need for cooking.

At the same time, people want:

The new generation of ready meals — premium, nutritious, fast — answers all these needs at once.

How PLENTY’z Meets the Expectations of Busy, Health-Conscious Consumers

PLENTY’z was built specifically for professionals who want to eat well without slowing down. Your mycelium-based “chicken-style” curry aligns perfectly with the evolution of healthy convenience:

High Protein, Plant-Based, Satisfying

Mycelium provides a natural, nutritious alternative to meat with a familiar bite — ideal for flexitarians and fitness-minded workers. It delivers the protein they need without the heaviness of traditional ready meals.

Ready in 3 Minutes

For people who don’t have time to chop, cook or clean, this is essential. Lunch breaks are short; evenings are even shorter.

Clean Ingredients, No Additives

Your formulation avoids unnecessary modified ingredients and focuses on real, recognisable components. This connects directly with consumers’ desire for transparency and healthier everyday eating.

Sustainable and Responsible

With local mushroom sourcing and 80% recycled packaging, PLENTY’z also appeals to professionals who care about reducing their food carbon footprint and waste. Sustainability is no longer a bonus — it’s an expectation.

A Community That Reinforces the Lifestyle

Your weekly workouts, sports events and Strava challenges add a powerful emotional layer to the brand. Busy professionals value belonging and motivation; PLENTY’z supports them both nutritionally and socially.

Why High-Protein Ready Meals Are Becoming the New Normal

The UK’s demand for premium ready meals keeps rising because they combine what modern workers value most: speed, health, and flavour. Consumers want meals that energise them, fit into chaotic schedules, and help them reduce meat consumption without sacrificing satisfaction.

For this generation, the question is no longer “Should I buy ready meals?”
It’s “Which ready meals actually help me live better?”
And PLENTY’z delivers exactly that.

Busy professionals are choosing meals that match their rhythm: fast, nutritious, plant-powered and convenient. PLENTY’z embodies this shift with its high-protein mycelium recipe, clean-label approach, 3-minute preparation and sustainability commitments.

In a world where time is scarce and health is priceless, high-protein ready meals aren’t a trend, they’re the new everyday essential.